First published by Money Metals here: https://www.moneymetals.com/news/2018/04/23/buy-collectible-coins-only-near-bullion-prices-001461

Gold and silver investors generally get started because they are looking for a safe haven. Unfortunately, many of them call a dealer advertising precious metals on TV. The advertising resonates because it touches on all the best reasons to own physical metal, so they pick up the phone. Then they get conned.